For my first review, I wanted to start with an easy one. WaterPura Baby Wipes have quite literally stolen my heart as a parent of multiple kids who can’t yet wipe themselves.
Note: WaterPura wipes are currently only available in select stores and on their website.
We were first introduced to Emily of WaterPura at an LA Baby Show in November. Her company had just recently launched in New York and this was her first branding trip out west. We were impressed; they seemed to feel like a wipe should feel & do what a wipe should do.
I had no idea that was anything special.
Thankfully a fellow mom (Pamela Morrone – Creating Clarity) mentioned after the show, “those wipes were AMAZING,” so I put them on my radar.
I tried to order them from Amazon when we finally ran out of our hospital sample packs of Pampers/Huggies/WaterWipes/some off-brand “organic” company that was like wiping with a 10¢ grocery bag.
Since they weren’t appearing on Amazon search, I emailed Emily (#dadtip – ALWAYS get your favorite vendors’ contact info at Baby Shows!) & she mentioned she was in LA for the #SoCalBabyShow in a few weeks. I ordered WaterWipes in the meantime & marked my calendar.
Let’s be honest: I was raised on Johnson & Johnson shampoos, trans fat-infused snacks, & using the strongest bug spray possible. I could care less about which chemicals or fibers or fruit extracts are used in an over-the-counter product. The “chemical-free / citrus-only” pitch is great, I guess, if you’re into that sort of thing.
One thing matters to me when I have TWO screaming babies with blowouts who I have to change on-the-go on a concrete stoop behind a restaurant that doesn’t have changing tables in the men’s room – performance.
(Pics or it didn’t happen, I know. My hands were kinda full though at the time)
So what is “performance” in a baby wipe?
It’s almost like Emily is a real mom who has used other market products before (including the much lauded WaterWipes). She seemed to know things intuitively like, “the flap should be wide enough for TWO fingers to grab the next wipe” & “why doesn’t the flap just stay open?”
There is also the unique (& likely cost-effective) idea that instead of being SOPPING wet, wipes should be moist enough to do their job without creating a new mess of their own. #problemsolved WaterPura!
Try accidentally squeezing a WaterWipe too hard while changing. You will suddenly have a fruity wet spot in the middle of your changing pad (or coffee table, in our case).
WaterPura wipes are about 1/3rd larger than the average baby wipe we’ve used. This advantage is two-fold. There is more use per-wipe; also each wipe naturally follows the next out of the container. Every batch of WaterWipes we’ve used has had the final ten wipes or so meld into a single glob that requires a magician’s dexterity to untangle mid-changing.
Finally, for dad, WaterPura wipes are tough! Trying to pull one apart is akin to opening a bag of Kettle Chips, you know, the large one that requires an Incredible Hulk level of grunting to get opened. In conclusion, as a reviewer I should note sponsorships, freebies, etc. Well, I would, except these wipes were so amazing, they were the only item at the SoCal Baby Show that I purchased from a vendor without even trying to get free ones for a review! We are true believers and users of WaterPura baby wipes.
We just placed our re-up order. I strongly recommend you order in bulk as well, twins or no!
Leave a comment and tell us what you thought of WaterPura or if there are other brands that deserve a second look.