…is Reviewing WaterPura Baby Wipes

Rating: 🍼🍼🍼🍼🍼

For my first review, I wanted to start with an easy one.  WaterPura Baby Wipes have quite literally stolen my heart as a parent of multiple kids who can’t yet wipe themselves.

Note: WaterPura wipes are currently only available in select stores and on their website.

Order WaterPura Baby Wipes.

We were first introduced to Emily of WaterPura at an LA Baby Show in November.  Her company had just recently launched in New York and this was her first branding trip out west.  We were impressed; they seemed to feel like a wipe should feel & do what a wipe should do.

I had no idea that was anything special.

Who Knew There Could Be “Special” Baby Wipes?

Thankfully a fellow mom (Pamela Morrone – Creating Clarity) mentioned after the show, “those wipes were AMAZING,” so I put them on my radar.

I tried to order them from Amazon when we finally ran out of our hospital sample packs of Pampers/Huggies/WaterWipes/some off-brand “organic” company that was like wiping with a 10¢ grocery bag.

Since they weren’t appearing on Amazon search, I emailed Emily (#dadtip – ALWAYS get your favorite vendors’ contact info at Baby Shows!) & she mentioned she was in LA for the #SoCalBabyShow in a few weeks.  I ordered WaterWipes in the meantime & marked my calendar.

Click the pic to learn about Emily & Archie’s Story

Let’s be honest: I was raised on Johnson & Johnson shampoos, trans fat-infused snacks, & using the strongest bug spray possible.  I could care less about which chemicals or fibers or fruit extracts are used in an over-the-counter product.  The “chemical-free / citrus-only” pitch is great, I guess, if you’re into that sort of thing.

One thing matters to me when I have TWO screaming babies with blowouts who I have to change on-the-go on a concrete stoop behind a restaurant that doesn’t have changing tables in the men’s room – performance. 

(Pics or it didn’t happen, I know.  My hands were kinda full though at the time)

So what is “performance” in a baby wipe?

For starters, a flap that stays open easily during changing

It’s almost like Emily is a real mom who has used other market products before (including the much lauded WaterWipes).  She seemed to know things intuitively like, “the flap should be wide enough for TWO fingers to grab the next wipe” & “why doesn’t the flap just stay open?”  

There is also the unique (& likely cost-effective) idea that instead of being SOPPING wet, wipes should be moist enough to do their job without creating a new mess of their own.  #problemsolved WaterPura!

Try accidentally squeezing a WaterWipe too hard while changing.  You will suddenly have a fruity wet spot in the middle of your changing pad (or coffee table, in our case).

WaterPura wipes are about 1/3rd larger than the average baby wipe we’ve used.  This advantage is two-fold.  There is more use per-wipe; also each wipe naturally follows the next out of the container.  Every batch of WaterWipes we’ve used has had the final ten wipes or so meld into a single glob that requires a magician’s dexterity to untangle mid-changing.

Also Pictured: Keekaroo Peanut Changing Pad & a Turtle that shoots stars out of its shell

Finally, for dad, WaterPura wipes are tough!  Trying to pull one apart is akin to opening a bag of Kettle Chips, you know, the large one that requires an Incredible Hulk level of grunting to get opened. 
My Favorite Comment on this Official Kettle Chips Brand Video? Simply “fix your f***ing bags”
In conclusion, as a reviewer I should note sponsorships, freebies, etc.  Well, I would, except these wipes were so amazing, they were the only item at the SoCal Baby Show that I purchased from a vendor without even trying to get free ones for a review!  We are true believers and users of WaterPura baby wipes. 

That feeling when you spent your own hard-earned allowance on something special

We just placed our re-up order.  I strongly recommend you order in bulk as well, twins or no!

Leave a comment and tell us what you thought of WaterPura or if there are other brands that deserve a second look. 

… is attending SoCal Baby Show!

Today was SoCal Baby Show in downtown Los Angeles, brought to us by Baby Bellies & Beyond, BuyBuy Baby, & Huggies… i think.

Photo Apr 08, 12 47 22 PM
Baby stole my look!

I’ll have some more in-depth posts on the event and the products there in the week ahead.  Wanted to get out some quick hits before feeding time tonight:

  • I have NEVER IN MY LIFE been asked to provide my OB-GYN, delivering physician, or income level when buying a ticket to an event.  These questions were REQUIRED fields, as well as some others that could only be answered “N-A” when answering as a man.  Very off-putting & tone-deaf first touch with the event.
  • I also saw ZERO publicity for this particular event in the blogosphere & social media.  In fact, I only heard about it because I emailed a specific brand a few weeks ago about where I could find their items, and they responded saying they would be in town for this show.
  • HIGH-Larious – with streets virtually empty, The Reef (name of building hosting the event) was still charging $20 flat for their parking lot.  We waved at the parking attendant and drove 200 more feet to a 6-hour parking meter which cost us $2 for the max time allowed.
  • In keeping with the weird nature of this particular event, it was hard to tell from signage who were the actual presenting sponsors (& what were the official hashtags for social media sharing).  It seemed like Munchkin Inc. had more people post with their hashtag #itsthelittlethings than @BabyBelliesTV, @BuyBuyBaby, & Huggies combined!
  • Our raffle tickets were #206 & #207 and we showed up an hour after general admission had started.
  • The floor seemed empty; we kept circling back and encountering the same individuals browsing.  While this would have bothered me as a vendor looking for dedicated ROI, it turned out to work in our favor.  In our two and a half hours on the floor we were able to connect with every vendor there which fit our profile and have meaningful discussions with the principals at each brand.  Look for some fun & deep insights on individual brands in upcoming blog posts.
  • My fellow blogger Joël & I had more fun at this Baby Show as attendees than we have at any past event, so ignore everything I said above!
  • I won this awesome Britax B-Ready Stroller!
Photo Apr 08, 3 20 50 PM
B-Ready with Britax and Baby Bellies & Beyond!